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How To Promote Your Online Store
OK. So you took the leap and started your online store. But, oops, there are no customers and your store is lost in the crowd. All is not lost. You just need to be very creative in how you market your site. The key thing to remember as you market your site is "people buy from people, not companies." To make money online: 1) You must get traffic to your site. 2) You must convert that traffic to paying customers. To begin simply create a T-chart. Label one column "Traffic" and the other "Conversion." Then brainstorm what methods you will use to to make those happen and turn them into an action plan. Traffic suggestions for you:
- Pay per click
- Offline advertising
- Article marketing
- Newsletter
- Autoresponders
- Word of mouth
- Joint ventures / strategic partnerships
- Talks to groups
- Participation in online forums / discussion groups
Most online stores are extremely competitive (what's not these days?) and they compete on price - one of the worst ways to compete. What you need to do is find a way to take the focus off the money, find your unique value and promote it from there.So how do you do that? First you have to know who your prospect is so you can speak to them directly. Hint: Your market is not everyone or anyone. Once you know who your prospect is, you can implement tactics that will convert them into customers. Here are some ideas that will help your conversion rate:
- Bundled products
- Free gift with purchase
- Regular newsletter
- Autoresponder course
- Helpful content on your website
- Companion blog for your website
These should get you thinking about where you need to go. This is not by any means a complete, comprehensive list -- just a start. Begin by putting all of your ideas together in an action plan. Use your action plan to drive what you do every day. Spend at least one hour on these tasks per day. In no time you'll find you've made a lot of progress.Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com
MORE RESOURCES:
Malls cash in on social sites - Hindu Business Line
Hindu Business Line |
Malls cash in on social sitesHindu Business LineMoreover, relying just on on-site promotion, too, won't generate the expected interest levels (read footfalls). “Ideally, there should be a mix of online and offline promotional activity. You cannot rely on one and ignore the other,” Mr Saxena adds.and more » |
Lettings portal launches new TV advertising campaign - Rentman Software |
Lettings portal launches new TV advertising campaignRentman SoftwareAshdown said: “We are an independent, regional portal covering Scotland and parts of Northern Ireland. “We believe our through the line expenditure on site promotion is on a par proportionally with any of the big four UK sites.” |
Senior Planner - PlanningResource (subscription) |
Senior PlannerPlanningResource (subscription)You will be dealing with large and often complex schemes, handling the applications, site promotion through the LDF process and strategic advice. You will ideally be MRTPI qualified, have a consultancy experience and preferably have some experience of ... |
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