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How To Promote Your Online Store
OK. So you took the leap and started your online store. But, oops, there are no customers and your store is lost in the crowd. All is not lost. You just need to be very creative in how you market your site. The key thing to remember as you market your site is "people buy from people, not companies." To make money online: 1) You must get traffic to your site. 2) You must convert that traffic to paying customers. To begin simply create a T-chart. Label one column "Traffic" and the other "Conversion." Then brainstorm what methods you will use to to make those happen and turn them into an action plan. Traffic suggestions for you:
- Pay per click
- Offline advertising
- Article marketing
- Newsletter
- Autoresponders
- Word of mouth
- Joint ventures / strategic partnerships
- Talks to groups
- Participation in online forums / discussion groups
Most online stores are extremely competitive (what's not these days?) and they compete on price - one of the worst ways to compete. What you need to do is find a way to take the focus off the money, find your unique value and promote it from there.So how do you do that? First you have to know who your prospect is so you can speak to them directly. Hint: Your market is not everyone or anyone. Once you know who your prospect is, you can implement tactics that will convert them into customers. Here are some ideas that will help your conversion rate:
- Bundled products
- Free gift with purchase
- Regular newsletter
- Autoresponder course
- Helpful content on your website
- Companion blog for your website
These should get you thinking about where you need to go. This is not by any means a complete, comprehensive list -- just a start. Begin by putting all of your ideas together in an action plan. Use your action plan to drive what you do every day. Spend at least one hour on these tasks per day. In no time you'll find you've made a lot of progress.Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com
MORE RESOURCES:
Maximizing Visibility with Dallas Web Design Company - 1VIZABILITY - TransWorldNews (press release)
Baidu Europe puts name up for sale - Netimperative
Baidu Europe puts name up for saleNetimperative, UK - Sep 4, 2008This move follows difficulties faced by the European Baidu following the Asian site's promotion across Europe. The European trademark rights of Baidu Europe ... |
Business plan for class turns Freezing Hot - Independent Collegian (subscription)
Business plan for class turns Freezing HotIndependent Collegian (subscription), OH - Sep 4, 2008Freezing Hot offers various Web site promotion services, such as search engine optimization, pay-per-click management and viral video. ... |
Establishing your Online Presence: Build It, Promote It, Maintain ... - MarketWatch
This Twitter Feed Brought To You By… - The Inquisitr
The Inquisitr |
This Twitter Feed Brought To You By…The Inquisitr, Australia - Sep 2, 2008TwittAd lets you implement “product placement and web site promotion” on your profile page. Once you sign up for the service, you set the price you want and ... |
Meet the Tweets - The Patriot-News - PennLive.com
Meet the TweetsThe Patriot-News - PennLive.com, PA - Aug 27, 2008... and 70 percent socialization, with most shop talk (about site promotion, hosting or other related Web issues) happening in the early part of the night. ... |
Top 7 Website Promotion Tips That Can Sky-rocket Your Online Business - Corsavoo.com
RECIPROCAL LINK EXCHANGE - SkyNewswire.com (press release)
RECIPROCAL LINK EXCHANGESkyNewswire.com (press release), Netherlands - Aug 25, 2008Reciprocal link exchange programs are one of the most fantastic and effective forms of web site promotion, because one good reciprocal link exchange program ... |
Mack faces 12 federal wire fraud counts - Durham Herald Sun
Mack faces 12 federal wire fraud countsDurham Herald Sun, NC - Aug 24, 2008That's the house federal officials said he gave away during his Web site promotion. Mack said in the affidavit he expected he would buy 15 foreclosed ... |
Web Site Traffic Promotion - A How To Guide For Website Promotion - Corsavoo.com
Site-Promotion - Google News
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