 |
To Link or Not To Link - That Is The Question
You know the drill. Everybody claims that in order to obtain and maintain a favorable ranking on the search engines you MUST have reciprocating links on your website. This supposed "must have", so the theory goes, is necessary because the search engines look at links to your website from other sites. The search engines then rank the importance of your site based upon the number of inbound links to you. The more inbound links, the higher the ranking on the search engines. Or so the common wisdom would dictate. While I am not saying that linking doesn't have its benefits, it is my belief that most SEOs over-emphasize the importance of this area. Ask yourself this?if my business sells domain names, why do I have a reciprocal link for www.nosehairtrimmers.com? How insipid do you think Google really is? Besides the obvious amount of time that managing a linking program takes from other more important tasks, such as improving your site content, are you really getting any bang for your buck? Ask yourself these questions: * How many site visitors actually LOOK for your link partners as a resource? * How many referrals are you getting from your link partner's site a month? * Can site visitors even FIND the links page without a GPS and a magnifying glass? * Are you offering a benefit to your audience or just playing the "Search Engine Two-Step"? I submit to you that a linking program can be more effective if you follow these guidelines: * Keep your links within your "industry umbrella". * Linking to a site that has no advantage or benefit for your visitors shouldn't be there. * Make your links "findable" on your website and offer them as a value-added service. * Organize your links into categories to enable quick searching. * Limit the number of links and categories to those YOU would want to use. Links can be a valuable tool if managed properly but I firmly believe you would be better served taking all the time you are now using for linking activities and use it to write better, fresher and more readable CONTENT. Search algorithms change and evolve all the time. What worked yesterday to artificially inflate your search engine rankings will not necessarily work tomorrow. Google is already been said to be "de-weighting" the importance of linking and placing more importance on relevant content. When this whole internet thing began there was an expression that sadly we don't hear much anymore although it is truer today than ever before: Content Is King! Ergo: You had better possess the ability to tell a good story, regularly update your site and have relevant, thoughtful content. I don't care how many links you have, without content you are just playing the game. Remember; design your site to tell as good story because robots and spiders are not the only visitors to your website. Real live human beings might just show up one day looking for something to read! Allan Gunnneson is the CEO of Gunner Web Group (http://www.gunnnerweb.com), a website design and marketing company based in Kansas. Online reprint rights granted as long as the article is published in its entirety, including links (http://www.gunnerweb.com). Copyright © Gunner Web Group, 2005
MORE RESOURCES:
Initiate Your Web site Promotion with cost efficient, affordable ... - Promotion World (press release)
Bebo Launches Tools, Contest For Developers - InformationWeek
Bebo Launches Tools, Contest For DevelopersInformationWeek, NY - Nov 12, 2008They will win prizes from Sun Microsystems, as well as on-site promotion through Bebo. "Bebo's Open Application Platform has allowed developers of all sizes ... |
Sun, Joyent offer free Web hosting to Bebo developers - Computerworld
Sun, Joyant Offer Free Bebo Hosting - Web Host Industry Review
Sun, Joyant Offer Free Bebo HostingWeb Host Industry Review - Nov 12, 2008... where developers can compete to win one of many prizes offered by Sun, as well as the opportunity to receive some on-site promotion on Bebo. ... |
iHOUSE Web Solutions Answers the Question of Whether to Require ... - PR Web (press release)
New Jersey Chamber of Commerce Announces New Auto Insurance ... - MarketWatch
Get Original Articles Written - WebWire (press release)
Get Original Articles WrittenWebWire (press release), GA - Nov 12, 2008The most common uses for articles include submissions to article directories, this is done for site promotion and backlinks. Articles are also used for ... |
SEO : Getting Great Organic Rankings - Promotion World (press release)
SEO : Getting Great Organic RankingsPromotion World (press release), CA - Nov 7, 2008Selecting right effective keyword for search engine optimization and web site promotion is key. Automatic generate, suggestion and analyze the most top ... |
High Point Auto Insurance Offers New Jersey Chamber Members Discount - Insurance Journal
AOL’s Bebo improve application development platform - Social Media Portal
Site-Promotion - Google News
|
|
|
|
RELATED ARTICLES
Online Website Promotion: How To Expand Your Business By Staying In Touch With Your Customers
If you want your customers to keep coming back
To buy from you, then keep in touch with
them.It is an important online website promotion
Secret that can keep you generating orders
continuously from your present customers and
the news ones they will refer to you.
Hunting For Online Directories - The In depth Strategy
Directory marketing can help boost your companies performance a great deal. Not only will you get qualified leads for your business, your web site will also increase it's traffic ranking a tremendous amount.
Google Gives Web Page History More Importance
The Google patent application submitted in March, 2005 has generated a good deal of debate among search engine optimization experts. The patent document contains many general suggestions about the direction Google wants to move their search criteria and ranking techniques in the near future.
Marketing Case Study: Launching WebSiteMarketingPlan.com (2001 - 2002)
The ChallengeWebSiteMarketingPlan.com was to be a companion site to the Web promotion and marketing plan guide "How Much for Just the Spider? Strategic Website Marketing.
Promote Your Web Store
After spending substantial time and efforts the big day came when you finally published your website on the Internet. You are now ready to show your website to the world.
Online Advertising: 10 Smart Ways To Increase The Perceived Value Of Your Product
If you have a website promoting any product or service,
you can generate more sales by increasing its perceived
value.Here are a few smart ways to do that:1.
FFA / Reversed Marketing
Have you ever submitted your ad to an FFA page? Most likely you have. Did you get any results from it or did you just get a ton of emails in your inbox?FFA pages are gaining popularity popping like bombs everywhere!What is an FFA page? It is a free for all page.
Why You Should Market Your Website
One of the great advantages of advertising and marketing on the web is it's cheaper than traditional print based promotions. No printing or photocopying fees.
5 Reasons Why Link Swapping Is Killing Your Website
I created my first website in 1995 - it was so long ago I built it out of rock and wood, not HTML.Shortly after it went live I realised that nobody apart from me could see it and it started to dawn on me what this 'Internet thing' is all about.
Write It and They Will Come
Write it, offer it for free on your site and they will come. Yeah right and then you woke up.
Competition Freebies and Sponsorship For Free Advertising and Link Popularity
How many competitions are there running on the net at this time? 1000 maybe? Nah, 100,000 is more than likely and when they pass their closing date there will be just as many to take their place.So, why are companies so desperate to give away free stuff just for answering a question or two? I'll tell you why.
A Successful Link Exchange
Interested in boosting your link popularity, raising your Google PR, and improving the amount and quality of your traffic? Then discover the ancient secrets of a successful link exchange!The practice of effective link exchanges has nearly been extinguished by the extensive amount of spam email. I plan to help webmasters who are interested in real effective and professional link exchanges reach there goal.
Kick-Off Your Web Traffic Virus!
Have you noticed lately how savvy webmasters are using
simple, content-rich articles to pull-in more targeted
*traffic* to their Web Site audience without spending
a dime on promotion or advertising?It's a fact: content is KING on the Internet. Heavy
traffic Web Sites and BIG Newsletter directories
are on the lookout for FRESH, original content in
the form of articles, interviews, news and reviews.
Marketing Your Website
Market my website? Why should I have to spend time and money marketing my website? It's supposed to be marketing my business!!!That's how so many business owners feel, they spend a bit of money on their website design and then sit, doing nothing, waiting in vain for it to start paying dividends and bringing in the customers.It's very simple really, nobody is going to come to your new site if they don't know about it - if they don't see mention of it, a link to it or aren't recommended it.
Increasing Link Popularity WITHOUT Exchanging Links
Yes, it can be done. Here are 7 ways that a site can acheiveincreased link popularity without having to exchange links:Directory Submissions - Submit to the Open Directory and othersites like JoeAnt and Gimpsy.
Internet Advertising Solutions: 10 Things To Barter For, Before Buying
Before you spend your hard earned money, why not first try to
exchange the products and services you have for the products
and services that you need?Here are a few internet advertising solutions and ideas:1. Information Products - it could be ebooks, "how
to" videos, cassettes, magazines, newsletters, paid
e-zines, courses, etc.
Website Development and Promotion Tips for Internet Marketing at Home
Managing your online business from home is a great way to be more
involved with your family and handle your business when it suits you.
However, there is are things you need to know in order to work from home and make the most of your online business.
Website Promotion - Writing Articles Generates Traffic Four Different Ways
Writing articles and submitting them to free content sites is a great way to promote your Website at no cost. This technique generates traffic for your Website in at least four different ways.
One In A Million - Make Your Site Stand Out
"One in a million". What do I mean by that? Well, for those of you who have dabbled in internet businesses such as affiliate programs and network marketing businesses, you would know that these programs generally provide an entire website for you to market their program.
Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle
The following traffic generating ideas do not require costly set-up fees or minimum orders. Two of them can be printed in full color with no extra charge.
|
