 |
Why The One-Pronged Website Promotion Method Doesnt Really Work
Would you attempt to use a cell phone with a dead battery? Or drink from a cup with no liquid in it? Drive a car with gas but no oil? Of course not. Each of those probably sounds like a silly question. But we often forget that the same thing goes when you're promoting a site. Web site promotion relies on several components to make it successful. And if you're just using one part, it may seem like everything is fine. For example, perhaps you've been relying on search engine marketing alone in order to get clients to your site. You build a search engine friendly site, with the right keywords, get some links leading back to you, optimized title tags, etc. And for a few months, you've got a steady stream of traffic leading into your site. Yippee! Then one day, Google changes its algorithm, and what you thought was a perfect site for a term tanks, and you're suddenly on page 20 of the results. Sales drop, and you have no idea what happened, or how to get back in position. It's frustrating, I know. I've been there. But this doesn't always need to happen. And if it does, it doesn't have to be a disaster. How can I say that? Look at the bottom of my home page (see the resource box below) and see how many people have clicked through to just that page from Google and Yahoo in the past 24 hours. Again, that number represents my home page only, not the rest of my site. A quick check of my stats tells me that last month, visitors clicked through to my site for "1959 different keyphrases". 15% of those phrases yielded more than 10 unique visitors, with the top result sending 214 people to my site. And I was slacking last month - I've really been too busy to optimize my blog posts. "Well, hurray for you Tinu. Where does that leave me?" The example from this site was to illustrate to you that first - search engine traffic only brought around 6% of my traffic last month and I still did fine in sales and in increasing my subscriber base and exposure. It's none too shabby but I could do a lot better with this site - however, it would mean that I spent most of my time promoting the site instead of working with clients. On the other hand, if your website promotion was set up like mine, you could be completely dropped from Yahoo, Google, MSN, Alta Vista, Excite, and all the other engines, and still have an okay month. Then the next month you could either recover your position in the search engines, or focus on strengthening your promotion in other areas. In order to prevent such a fall from happening to start with, or to quickly recover, you need to have more than one web site promotion method in place. What are these other methods and how do they build on each other? You can find the answers in part two of this article. Read part two of this article on site promotion in the Free Traffic Tips blog.
MORE RESOURCES:
Affiliate Article Marketing Tips - Web Site Promotion Internet Marketing Secrets - Headlines Dot Com (blog)
Ford Fiesta Kicks Off Return To X Games With New Ad Starring Ken Block ... - WebWire (press release)
Email Common Acts Of Web Fraud - OfficialWire (press release) |
Email Common Acts Of Web FraudOfficialWire (press release)These advertisements are all very competitive and you will need to spend a lot on site promotion to get your site to the first few pages of the search ...and more » |
Cheap website designing Rajasthan - PR-inside.com (press release)
The 11th China International Heating, Ventilation & Air-conditioning Expo(CIHE ... - Release-news.com (press release)
Le film "Un jour dans la vie" sera le fruit des internautes - AccessOWeb
Google News
|
|
|
|
RELATED ARTICLES
Online Advertising: 10 Smart Ways To Increase The Perceived Value Of Your Product
If you have a website promoting any product or service,
you can generate more sales by increasing its perceived
value.Here are a few smart ways to do that:1.
Internet Directory Submission, Sure Way To Link Popularity
Most website owners fail to differentiate between a directory and search engine, failure to do so has resulted in failure to harness the powers of Internet directory effectively.Search engine uses the spiders - (an automated software program) to locate and collect data from web pages for inclusion in a search engine's database and to follow links to find new pages on the World Wide Web.
Make Sure The World Sees Your Website
You have spent hours creating a HTML masterpiece, you have posted it to your web host and showed your friends and family your work of art. As much as your friends and family love your new website your site will not be pulling in any profits for you unless the rest of the internet world knows it even exists.
How to Increase Your Website Traffic in 3 Easy Steps
Promoting your website might seem like an enormous task that you cannot undertake own your own. However, increasing your website traffic and getting more people to visit your site is actually very easy to do.
Ten Day Plan to Online Sales
Recently one of my students asked a great question: We have a product we want to sell online - and we need to make money fast. We already have a domain name.
Reciprocal Link Exchanges - A Foolproof Technique That Will Never Die
On the Internet, links are very important for websites to accumulate because they have such a heavy bearing on a website's relevance and ranking when certain keywords are searched for. As a result, many websites are working hard to get more links to their site than their competitors so they'll have higher rankings.
Website Promotion: 10 Electrifying Tactics To Boost Your Profits
Is your business lagging behind?Are you frustrated?Cheer up.Here are 10 electrifying website promotion tactics
to boost your profits:1.
What is Froogle?
Keeping in touch with other sites like Amazon.com, Buy.
Ten Reasons Why People Dont Buy From You
Here's ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies.
How To Stop Your Site Disappearing Into The Void
Repetition is the key to getting your adverts and promotion efforts noticed but when does repetition become over saturation which inevitably leads to boredom? Boredom and apathy. This is one of the biggest challenges you'll face when promoting your site in the hit exchanges.
Get Listed at DMOZ
When you are deciding on the major search engine directories that you want your website to be listed in, you should not overlook one of the most important ones: the DMOZ (short form for Directory Mozilla). DMOZ is just another name for the Open Directory Project, one of the human-powered submission directories.
Promote Your Site through Niche Directories
Maybe you are a Doctor or a lawyer. You've built an excellent web site that looks good, has the potential to make huge sales and is well optimised for the search engines.
How to Promote Websites Popularity?
Once your site is launched, half your battle is won. What lies ahead is the interesting and challenging part of the game.
Web Site Promotion-Advertising Your Website For Profits
Making money with your web site is the dream and goal of millions of webmasters all over the internet including myself. In order to reach this goal you need a variety of web site promotions running all at the same time.
How To Gain Web Traffic Through 9 Simple Tips
Driving traffic to your website can be a time consuming task. However, these easy tips may help you increase traffic and convert those visitors into actual customers.
Rich Media - Exploring New Territory
Until recently, audio, video, Flash, and static graphics were all independent components used as enhancements to text based messages on the Internet. We're now seeing technological breakthroughs that allow us to combine these various elements into exciting web-based presentations that not only simulate our television experience but also take us to a whole new level of user interactivity.
Google Pagerank - Microsoft Business Solutions Great Plains Certified Master Point of View
Google is the most popular internet search engine and even if we have to admit the popularity of such tools as yahoo, msn and altavista - google is the leader nowadays. If you would like to trick google - the answer is - it is virtually impossible, however it is possible to get high rank on yahoo or altavista.
Do Not Post To FFAs (Free For All Sites) & Link Farms
With learning about online promotion, there is so much information out there about "what you should be doing" to promote you business. This tutorial will be to inform you about what you SHOULDN'T DO!What are (FFA's) Free For All Sites & Link Farms?These types of sites can be recognized by their one purpose.
Driving Traffic to a Crafters Web Site
Ok. So you've got your website done and stocked with your crafts that you have put your heart and soul into.
Website Promotion - Writing Articles Generates Traffic Four Different Ways
Writing articles and submitting them to free content sites is a great way to promote your Website at no cost. This technique generates traffic for your Website in at least four different ways.
|
