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Benefits of Website Localization
Benefits ofWebsite Localization
Maximising profit today involves reaching beyond national markets. Accessing an international customer base is vital if a business wants to expand and participate in international trade.
'Localization' relates to the act of modifying a product to make it both usable and suitable to a target market. Website localization therefore refers to the process of taking an English, western-orientated, website and moulding it to conform to a foreign audience.
The World Wide Web, as its name suggests, is a means by which businesses can reach an international audience. Companies are now recognising that a key step in successfully approaching and selling to international customers is through website localization.
Website localization brings with it numerous benefits. The three main benefits of localization are:
Website localization crosses language barriers
32% of internet users around the world are non-native English speakers. With PC ownership and access to the internet most rapidly increasing outside of North America and Europe, this figure will increase even more. Website localization breaks linguistic barriers and opens doors to other continents.
Companies are now waking up to the fact that English is no longer 'the' international language but one of many including French, Spanish, Arabic and Chinese. With the number of companies now realising the benefits of website localization, there are more pages in foreign languages than ever before. This means if your company's site has not undergone the localization process yet, it will be playing catch up in the future.
Website localization builds credibility
If your company only has a site in English and your competitor in all major languages, which one will gain more credibility? Localization of your website demonstrates that you are a truly international player. In addition, through localization it shows that you understand, value and have respect for that particular country or region.
Website localization increases revenue
Billions of dollars, pounds and francs in potential revenue are lost each year due to lack of investment in website localization. Most internet users will naturally feel more comfortable and understand a company better if their information, products or services are presented in their native language. By undergoing the website localization process you access potentially millions of new customers.
It is clear that website localization is a must for any truly international business. In addition to the technical and programming elements of website localization many cultural factors must be borne in mind.
For example, has language been translated properly and cultural variations in terminology, phrases, metaphors and sayings been taken into consideration? Have symbols, graphics, pictures, colours and general layout been viewed for their cultural applicability?
Website localization is a huge investment and should not be viewed as a straightforward process. When localizing your site, ensure you get the expertise of both a website designer and a cross cultural communications consultancy to ensure your site has maximum impact on the target audience. Neil Payne is Director of cross cultural communications consultancy
http://www.kwintessential.co.uk
Permission is granted to reproduce the article in full on the condition I am made aware of any intention to use it. npayne@kwintessential.co.uk
MORE RESOURCES:
Establishing your Online Presence: Build It, Promote It, Maintain ... - MarketWatch
Top 7 Website Promotion Tips That Can Sky-rocket Your Online Business - Corsavoo.com
RECIPROCAL LINK EXCHANGE - SkyNewswire.com (press release)
RECIPROCAL LINK EXCHANGESkyNewswire.com (press release), Netherlands - Aug 25, 2008Reciprocal link exchange programs are one of the most fantastic and effective forms of web site promotion, because one good reciprocal link exchange program ... |
Mack faces 12 federal wire fraud counts - Durham Herald Sun
Mack faces 12 federal wire fraud countsDurham Herald Sun, NC - Aug 24, 2008That's the house federal officials said he gave away during his Web site promotion. Mack said in the affidavit he expected he would buy 15 foreclosed ... |
Web Site Traffic Promotion - A How To Guide For Website Promotion - Corsavoo.com
The Closer: Reviving the lost game of skully - New York Daily News
Omniture and the happy world of web analytics - MyCustomer.com
Dotster Provides Expert Recommendations That SMBs Must Consider ... - HostReview.com (press release)
Search Engine Optimization Company - PR-Inside.com (Pressemitteilung)
Search Engine Optimization CompanyPR-Inside.com (Pressemitteilung), Austria - Aug 14, 2008Quality web site promotion services and search engine optimization with DESSS Houston Search Engine Optimization team can generate better return on your ... |
TravelSiteOwners.com Gives Away Free Italy Travel Site Package - WebWire (press release)
Site-Promotion - Google News
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