 |
Why Your Site Needs Fresh, Relevant Content
It is said that content is king, but today 'fresh, relevant
content' is the master - or is it? Every owner of a commercial web site knows that frequent fresh
content is needed on their pages in order to achieve and
maintain a high listing on search engines which actively seek
fresh content. Google sends out its 'freshbot' spider to gather
and index new material from all the sites which offer it. MSN
Search seeks it too. I've noticed that MSN Search's spider pays
a daily visit to a site of mine which has proper fresh content
every day. By incorporating fresh content, commercial web sites will remain
competitive, for without it they will certainly fall down the
search engine listings and lose business. Besides, having
something new keeps visitors coming back and attracts potential
customers. But creating and then manually uploading fresh content onto our
web sites each day is hard, time consuming work, isn't it? What
we want is a way of putting daily fresh content onto our web
sites easily and efficiently. Let's look at the current
techniques available to us to achieve this goal and see which
one offers a global solution to the fresh content problem: 1) Server Side Includes (SSI'): These are HTML statements
written by the webmaster and uploaded onto the server. SSI's
inform the server to include a specific block of text when a
specific page is served to a browser or a search engine spider. Because these scripts are compiled 'before' they are served,
they remain 'visible' to search engine spiders and therefore
will be seen as fresh content. Unfortunately, not all web hosts
support SSI's; this is because the server must 'read every page'
on the web site as it looks for include statements, a process
which clearly reduces server performance. How many web site owners have the time to manually upload fresh
HTML content onto their servers every day? Probably very few,
which is why the use of SSI's is not a global solution to the
fresh content problem. 2) Blogging: Google's Freshbot spider is so voracious for fresh
content that it eagerly devours the contents of common weblogs.
But can a daily blog be used to influence the listing of a web
page under specific keywords or phrases? It can, but for the vast majority of web site owners, blogging is
out of the question. Putting up a daily keyword-rich business
blog onto a web site is hard, time-consuming work, and it
requires the blogger to be a competent writer, too. Few business
owners have time available or the competence to write something
new about their products or services every day. Blogging is therefore not a global solution to the fresh content
problem. 3) RSS Newsfeeds: Having newsfeeds placed on a web site is
certainly an easy way of getting fresh material to appear each
day. 'Really Simple Syndication' or RSS, is a fast growing
method of content distribution. Newsfeed creation is an
uncomplicated procedure and therefore appears to be an easy
solution to the fresh content problem. Many owners of commercial web sites believe that by
incorporating newsfeeds on their sites they will improve their
search engine rankings by using the links appearing within those
feeds, which are given relevance by Google. This belief is wrong
because newsfeeds are basically JavaScript or VBScript. These scripts must be executed by search engine spiders for the
fresh content to be noted, and since the spiders take a
simplistic approach when reading web pages, these scripts will
not be executed at all. These scripts are compiled 'after' they
have been served, and not before. There are also a couple of growing menaces associated with RSS
newsfeeds: o Since the popularity of RSS use is growing exponentially, the
idea to monetize syndication with ads is gaining ground. Indeed,
Yahoo has announced that it will begin displaying ads from
Overture's service within RSS feeds. Now who wants other
people's ads on their web site? I don't. o There are rumors of newsfeeds being used to deliver spam. If
this gets out of control then newsfeeds will quickly become
history. Who wants spam messages appearing on their web site? I
don't. RSS is therefore not a global solution to the fresh
content problem. 4) Newsfeed Scripting Solutions: A software solution can be
rigged up to 'extract' the HTML from newsfeeds. The HTML is then
placed onto web pages so that the fresh content will be seen by
search engine spiders. This however involves the use of PHP and
MySQL, which tends to put many business owners off. And if
there's spam or ads in the feed, they will get extracted, too! Newsfeed scripting solutions are therefore not a global solution
to the fresh content problem. 5) Creating Original: Content As mentioned above under SSI's and
Weblogs, creating and manually uploading your own fresh content
every day is a time-consuming chore. And what if you have a
number of web sites, each of which requires frequent fresh
content in order to remain competitive? Yet we all know that
there is nothing better than our own proper keyword-rich fresh
content. In summary, getting frequent proper fresh content onto our web
sites is not straightforward at all. HTML extracted from RSS
feeds appears to offer a partial solution, but it is too
complicated for most businesses and is potentially menacing. The e-commerce industry is clearly in need of a genuine solution
to the fresh content problem. The way to do it is to
automatically have our web pages updated every day with 'our
own' content, not anyone else's. Only then will we be able to
say that fresh content is truly the master! About the author: Victor George is a "fresh, relevant content" crusader whose web site can be found at: http://www.autopageupdate.com
Easily control your web content to suit your clients and to keep
the search engines well fed with your new and relevant content.
MORE RESOURCES:
Establishing your Online Presence: Build It, Promote It, Maintain ... - MarketWatch
Top 7 Website Promotion Tips That Can Sky-rocket Your Online Business - Corsavoo.com
RECIPROCAL LINK EXCHANGE - SkyNewswire.com (press release)
RECIPROCAL LINK EXCHANGESkyNewswire.com (press release), Netherlands - Aug 25, 2008Reciprocal link exchange programs are one of the most fantastic and effective forms of web site promotion, because one good reciprocal link exchange program ... |
Mack faces 12 federal wire fraud counts - Durham Herald Sun
Mack faces 12 federal wire fraud countsDurham Herald Sun, NC - Aug 24, 2008That's the house federal officials said he gave away during his Web site promotion. Mack said in the affidavit he expected he would buy 15 foreclosed ... |
Web Site Traffic Promotion - A How To Guide For Website Promotion - Corsavoo.com
The Closer: Reviving the lost game of skully - New York Daily News
Omniture and the happy world of web analytics - MyCustomer.com
Dotster Provides Expert Recommendations That SMBs Must Consider ... - HostReview.com (press release)
Search Engine Optimization Company - PR-Inside.com (Pressemitteilung)
Search Engine Optimization CompanyPR-Inside.com (Pressemitteilung), Austria - Aug 14, 2008Quality web site promotion services and search engine optimization with DESSS Houston Search Engine Optimization team can generate better return on your ... |
TravelSiteOwners.com Gives Away Free Italy Travel Site Package - WebWire (press release)
Site-Promotion - Google News
|
|
|
|
RELATED ARTICLES
3 Steps To Increasing Your Web Traffic For Free
You own a website and you want more traffic. More traffic will lead to more sales and more ad revenue.
Keeping Focused: Marketing Your Site During a Tough Tourist Economy
In the current competitive climate, tourism-dependant businesses in Coastal Maine are looking for every possible edge to set themselves above their competition. The internet has quickly become the ubiquitous marketing venue for tourism and travel, and our local businesses have jumped into this venue with both feet forward.
Time to Tell A Friend
The internet has the capacity, sometimes, to divorce not just our minds from our bodies and siphon us into cyberspace but also our common sense.When it comes to business models the internet seems to have managed to make us forget everything we knew in the Real World (RL for the acronym lovers) and slow down the length of time it takes us to re-learn it.
Writing Quality Articles to Promote Your Business
Writing and distributing articles is fast becoming a popular method of website promotion.However, if your articles are not high-quality, you defeat the whole purpose of using articles for promotion.
How To Get Free Advertising By Giving Away Online Content
Giving away content is a powerful way to get free advertising. For example, give other people permission to use your article on their web site or in their e-zine.
Why You Should Learn HTML
Do you have a website or are you planning on creating a website in the near future? You owe it to yourself to at least learn some basic HTML (HyperText Mark-up Language). Even if someone else is creating and maintaining your website there are some basics you should know.
Building Online Visibility: A Three-Point Plan For Any Business
The latest trend in online marketing focuses on local search. While there are plenty of business site directories that act like online telephone directories, local search is more than a telephone directory or classified ad site.
Visitors Through Search Engines
You have your site into the search engines, but where are all the visitors? As a webmaster or site owner, you have probably received the email ads or seen advertisements of "guaranteed search engine rankings and more visitors" and so on. It sounds really good, until you see the price tag, and the rest of this article.
Ineffective and Unethical Web Site Promotion Methods
In this article I discuss some ineffective and/or unethical website promotion tactics. I talk about them here so that you won't waste your time and resources pursuing them.
How To Acquire One Way Inbound Links
How can one get a good ranking in the major search engines ? This is a question, I'm sure, agitates the minds of every newbie as well as professional webmaster. Even those that are doing well are fighting to keep their place.
A Successful Link Exchange
Interested in boosting your link popularity, raising your Google PR, and improving the amount and quality of your traffic? Then discover the ancient secrets of a successful link exchange!The practice of effective link exchanges has nearly been extinguished by the extensive amount of spam email. I plan to help webmasters who are interested in real effective and professional link exchanges reach there goal.
The Top 10 Most Ludicrous Things You Can Do on Your Web Site
We have a running joke in our office that one day we'll load a page and it will say
"You have reached the end of the World Wide Web" and it will be the truth. I've
visited so many web sites in my time, it's unreal.
Internet Marketing and Getting Your Site Noticed
You may have created and established the best Web site in
the world, however if the world does not know it is there,
it will not do your business any good. As a result, knowing
how to market your site and getting your site noticed is
incredibly important to the success of your business and
something you will want to concentrate your efforts on.
Driving Traffic to a Crafters Web Site
Ok. So you've got your website done and stocked with your crafts that you have put your heart and soul into.
Website Marketing Mistakes Smart People Make
You have invested your time and money into putting up your website. Your prospective customers are out there, somewhere, and you want to make them aware of your site, what you offer and why they would want to visit.
Marketing Your Web Site the Right Way is a Worthwhile Investment
I admit it, I have a problem. I'm a control freak and I like to do things myself because "I'll do it right and save money at the same time".
Competition Freebies and Sponsorship For Free Advertising and Link Popularity
How many competitions are there running on the net at this time? 1000 maybe? Nah, 100,000 is more than likely and when they pass their closing date there will be just as many to take their place.So, why are companies so desperate to give away free stuff just for answering a question or two? I'll tell you why.
Whats The First Thing Your Prospects See When They Visit Your Website?
I just reviewed a new website and I'm in shock. Or, maybe, I'm just depressed about my failure to convince people to do what I tell them so they can make money.
Free Advertising the Smart Way
Your biggest asset when becoming an internet marketer is to know how to get free targeted traffic to your web sites. It doesn't matter how many web sites you're promoting.
7 Powerful Tips on Creating Good Content for Your Website
So what is all the talk about having a lot of "content" on my website? And what is "content" exactly? And how will it help my business grow and prosper? I get these questions from my internet students all of the time. Let me say this?Having a lot of great content is one of the key ingredients to those websites that are successful and profitable.
|
