 |
Advertising Approach For The First-time Webmaster
For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are : 1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. You can choose express inclusion for askjeeves, inktomi, altavista,msn etc but keep in mind to have your site submitted to the local index of your region. For example if you reside in Toronto, Canada and you are submitting for express inclusion in the DMOZ or Canada.com search engine/directory you must ensure that your site is indexed in the Toronto's business and economy directory. Get your site in the local index first things first. If your submission listing includes the regional version of the DMOZ directory then thats good enough to go. One point to note is that many of the major search engines and directories actually inter-relate that is they search across each other's database therefore submitting to only one major engine or directory will satisfice for the Internet Marketing beginner. 2. Next, the most overlooked approach for the first-time website owner is the maximisation of the benefit of offline marketing methods. Promote your website in exactly the same way you would have promoted a normal business by telling everyone about it. Word of mouth is still the best way to promote a new business. Put your motto and logo along with your url address on everything from a pin to an anchor. From stationery, pens, letterheads, postcards, flyers,posters, in your usual email, the list goes on... You may consider placing classified ads in the local newspapers. Run other programs such as sponsoring quizzes, prize competitions, trivia and other participating programs with your website address. You might ask readers to submit the answer to a quiz by visiting you website. Anything that gets the local community to know that your website exists. You can do it !! FACT : You have to make it local before you go global. Most start-up webmasters usually make the mistake on concentrating on those numerous ways to promote their site and become confused on deciding what works best. What works best can only be determined by careful evaluation of each and every advertising scheme in use on the web today : Publisher/advertisers programsBanner exchangesExit adsPay-Per-ClickLink ExchangesSearch engine blastingFFa, classified ad postingRotator pages_JavaScript based pop-ups etcExpress submit to search enginesSearch Engine OptimisationAdwords by GoogleOthersIts interesting to note that no seller of the above services except for Google and the other search engine services has ever took the time to evaluate your website to decide whether or not your site is most suitable to fit the advertising package they are offering. The best approach is to evaluate, evaluate, evaluate. Not everything out there works for everybody in every instant. Test your website across every platform say 10000 visitor package each and assess the outcome one by one. Some will work better than others but the ones returning the higher rate of response doesn't necessarily mean they are the most profitable unless they each cost exactly the same per 1000 visitor. What I had recommended in the first two paragraphs above should work best for the first-timer and is the most prudent approach. Be careful when trying to find the best way of advertising, Don't be caught up in the Internet Marketing clutter out there as every you come in contact with will tell you the advertising method they sell is the best. Ignore whatever testimony you see written on these webpages, use these services under a trial based approach before you order that 100000 package or start paying that monthly subscription. Any method you are interested in should be test and proven in quality. Careful tjought and consideration should be given in order to plan, make decisions and control your business operating expenses. What works for seasoned campaigners of Internet Marketing does'nt necessary works in the same way for the starter. Your website is unique just like your fingerprint and its now your duty to determine the most economic,effective and efficient approach in promoting it. About The Author R. Urien Shaw Webmarketing Financial http://www.royanopia.co.uk/ R. Urien Shaw is a contributor to the WebMarketing Financial Newsletter and the developer of the 43-21 Budgeting Strategy. He is currently a final year student reading for the B.sc in Applied Accounting in London. marketingfinancial@royanopia.co.uk
MORE RESOURCES:
Baidu Europe puts name up for sale - Netimperative
Baidu Europe puts name up for saleNetimperative, UK - Sep 4, 2008This move follows difficulties faced by the European Baidu following the Asian site's promotion across Europe. The European trademark rights of Baidu Europe ... |
Business plan for class turns Freezing Hot - Independent Collegian (subscription)
Business plan for class turns Freezing HotIndependent Collegian (subscription), OH - Sep 4, 2008Freezing Hot offers various Web site promotion services, such as search engine optimization, pay-per-click management and viral video. ... |
This Twitter Feed Brought To You By… - The Inquisitr
The Inquisitr |
This Twitter Feed Brought To You By…The Inquisitr, Australia - Sep 2, 2008TwittAd lets you implement “product placement and web site promotion” on your profile page. Once you sign up for the service, you set the price you want and ... |
Establishing your Online Presence: Build It, Promote It, Maintain ... - MarketWatch
Meet the Tweets - The Patriot-News - PennLive.com
Meet the TweetsThe Patriot-News - PennLive.com, PA - Aug 27, 2008... and 70 percent socialization, with most shop talk (about site promotion, hosting or other related Web issues) happening in the early part of the night. ... |
Top 7 Website Promotion Tips That Can Sky-rocket Your Online Business - Corsavoo.com
RECIPROCAL LINK EXCHANGE - SkyNewswire.com (press release)
RECIPROCAL LINK EXCHANGESkyNewswire.com (press release), Netherlands - Aug 25, 2008Reciprocal link exchange programs are one of the most fantastic and effective forms of web site promotion, because one good reciprocal link exchange program ... |
Mack faces 12 federal wire fraud counts - Durham Herald Sun
Mack faces 12 federal wire fraud countsDurham Herald Sun, NC - Aug 24, 2008That's the house federal officials said he gave away during his Web site promotion. Mack said in the affidavit he expected he would buy 15 foreclosed ... |
Web Site Traffic Promotion - A How To Guide For Website Promotion - Corsavoo.com
The Closer: Reviving the lost game of skully - New York Daily News
Site-Promotion - Google News
|
|
|
|
RELATED ARTICLES
Ten Heavy Duty Online Sales Grabbers
How to improve conversion rate for your website? How to get more traffic to your website? How to turn your traffic into profit? Here are some techniques you can use:
1. Give your prospects extra incentives so they will order quicker.
Is Reciprocal Linking Dead?
There was a time when reciprocal linking was a number one
priority among webmasters and SEO's for
obtaining a good search engine position, that time alas is
no longer with us.This is in no small part because webmasters are no longer
dedicating as much time to link pages.
One In A Million - Make Your Site Stand Out
"One in a million". What do I mean by that? Well, for those of you who have dabbled in internet businesses such as affiliate programs and network marketing businesses, you would know that these programs generally provide an entire website for you to market their program.
Online Advertising: Three Smart Online Advertising Secrets To Promote Your Online Business
The shortcut to succeed in business is to do what those
who have succeeded did.Below are three smart online advertising secrets you can use now
to ensure your success.
Website Submission to Open Directory Project - DMOZ
As an authorative hub a link from a DMOZ directory category to your website will give your site a boost in PageRank? and may assist in getting search engine spiders to crawl your site faster and more often. Google also uses DMOZ data for its Google directory.
7 Powerful Tips on Creating Good Content for Your Website
So what is all the talk about having a lot of "content" on my website? And what is "content" exactly? And how will it help my business grow and prosper? I get these questions from my internet students all of the time. Let me say this?Having a lot of great content is one of the key ingredients to those websites that are successful and profitable.
Internet Directories to Improve Link Popularity
Description: one way of jumpstarting you link campaign is to get directory links. Building links, by listing your website in the search engines and directories, is one way of increasing your link popularity, especially if yours is a new site or one with no inbound links.
The Definitive Link Building Strategy
If you've gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce.
Hunting For Online Directories - The In depth Strategy
Directory marketing can help boost your companies performance a great deal. Not only will you get qualified leads for your business, your web site will also increase it's traffic ranking a tremendous amount.
7 Affiliate Success Steps
How to get your business exposed for free!Everybody in the Internet marketing industry intends to do well, but the truth is that only about 10% of marketers actually succeed. So today you will learn about the tips that will point you in the right direction to make you big profits.
11 Ways to Promote Your Blog
1. Ping weblogs.
To Link or Not To Link - That Is The Question
You know the drill. Everybody claims that in order to obtain and maintain a favorable ranking on the search engines you MUST have reciprocating links on your website.
Keeping Focused: Marketing Your Site During a Tough Tourist Economy
In the current competitive climate, tourism-dependant businesses in Coastal Maine are looking for every possible edge to set themselves above their competition. The internet has quickly become the ubiquitous marketing venue for tourism and travel, and our local businesses have jumped into this venue with both feet forward.
Free Website Promotion Guide - Website Promotion Mistakes
When webmasters have created their final master piece, their next step is to promote, promote and promote. This is a vital step in survival of your website and will increase your sales and visitors.
Website Promotion: 10 Reasons Why People Dont Visit Your Web Site
If you are not getting traffic at your website and
wondering what is the problem, here are a few reasons:1. You don't offer free original content.
Developing a Profitable Web Business Concept
The first step to starting a profitable online business of your own is developing a topic for your website.You want to select from a list of topics that interest you since you are going to have to write original content for your website.
Easy Content Building for the Lazy Webmaster
Free content builder. Articles are the best way to add free content to your site.
Converting Web Site Home Buyers to First Contacts
According the National Association of Realtors(R) ("NAR") surveys completed between 1999 and 2003, 66 percent of all home buyers stick with the first real estate agent they contact. The number one reason stated was that buyers perceive all real estate agents to be the same.
Web Site Promotion: 10 High Powered, Magical Ways To Make Your Web Site Profitable
Are you interested in empowering your website so it will
become more profitable?Are you interested in making more of your visitors to buy from you?Are you interested in generating more sales, with little efforts?If yes, then pay close attention buddy.I have good news for you.
Accessibility: Is your website causing you to loose potential clients?
Accessibility: Is your website causing you to loose potential clients?With millions of people going online everyday the potential for your business is almost unimaginable! However, the great challenge is creating an environment that is positive, effective, and accessible to all of your potential clients.No two people see everything exactly the same way.
|
