Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site

The number one key to getting business in the real estate
home sales market is to be people's first contact.  The
National Association of Realtor's last three surveys between
1999 to 2003 said 66% of buyers stayed with the first real
estate agent they contacted yet only 6% of this number came
from web sites.  This number is rising as people become more
comfortable finding their information on the Internet.
There are three ways to show your uniqueness on the
Internet:  words, pictures, and interactive activities.

What is pulling prospects to visit your web site?  You have
the obvious -- strategic alliances with lenders, title reps,
home inspectors, appraisers and attorneys.  Here are ten
ideas that aren't obvious.

1.  Use balloons besides at the open house.  Print an action
slogan on the balloon along with your URL -- web site
address.  An action slogan is very important, otherwise
people will not know what the URL is for.  When attending an
outdoor event, like a fair, carry them, place them on your
children's arm so you can find them, and hand them out.
Take the balloons to the kids baseball games or other
sports.  If traveling with balloons is difficult, call the
show's event office and find out if there is going to be
someone there with the equipment for balloon blowing.  When
you get there, give them a few dollars to blow a few up for
you.  You can order all sizes and balloon shapes:
http://www.gopromos.com/store/category.asp?CL=101A1276A1292

2.  On brochures add an action request, such as "Search all
area homes for sale anytime."  Or change "anytime" to
"24/7".  If you don't have this on your brochures, go to an
office supply store and pick up some colorful Avery labels,
or maybe you have some hanging around the office, and create
them yourself.  Also add your URL to that action request.
Go ahead and use the stickers for a lock box action request,
"If this house doesn't fit your needs, visit [URL] for a
complete search of other homes in this area".

3.  Home-For-Sale Signage.  Does your for sale front lawn or
directional signs for the open house have your web site
address on them?  If not, add them with along with an action
request for all those not quite ready that are driving by,
or for those that don't have the time to stop at that
particular time.

4.  Community bulletin boards.  Grocery stores, libraries,
community centers.  Post your business cards at minimum.
Create tear off tabs small flyers that fit within their
requirements with an action request and your URL.

5.  "Honk, if you want to sell your home" can be a bumper
sticker or a clear sign for the side or rear top portion of
the back window.

6.  Glow in the dark banners, stickers and auto stickers.
Home signage like:  Visit [URL] for complete information on
this property.  Make it a glow in the dark for night time
visual effectiveness.

7.  What about the times that you don't have office duty?
What about setting up a table for 3-4 hours outside the
grocery stores.  Add a nice table cloth, the balloons, and a
large sign, "Ask me anything about buying a home."  Or, "Ask
us anything about selling a home."  Switch approaches every
few hours to see which one fits best.  I don't suggest place
both out there unless there are two of you.  Create tee-
shirts with the same action request along with the URL.  Use
a table covering that is the same color as the tee-shirt to
help support your message and attractiveness.

8.  Transit ads.  What type of transportation is available
in the areas you focus in?  Is there massive transit like
buses or metro?  Don't forget taxi cabs, inside and out, as
well as the taxi stands.  Find out where their direct phone
lines are.  Sometimes, yet rare, you can place an Avery
sticker next to.  One sign works with well if you have this
ability on your web site:  "Take a virtual tour of our
latest properties [URL]."

9.  This one is something I dreamed up and it really works.
Rig a button that people can press on the side of your car
window that gives off a recording of the latest houses you
available for sale.  Then park in obvious places for people
to see the button.  Add a sign on the inside of the window
giving them permission to press the button.  Caution, this
doesn't work with some car alarm systems.

10.  Merchants.  Where do you get your dry cleaning done?
Hair cuts, massages, or other frequented stores.  Do you
have some favorite restaurants?  Can you stock a business
card holder by the cash register?  As a previous owner of
restaurants, the one I like best is when the real estate
agent paid for part of or the whole cost of the menus.  In
exchange we allowed them to create some marketing
information on the menus.

Testing is always important when trying new things.  In
selling real estate, uniqueness is the key.  As said in the
latest National Association of Realtors 2003 survey, most
people perceive all real estate agents as being the same.
But you know you aren't.  Yet, how are you showing it?  Be
comfortable with being uncomfortable.  Create play and fun
and stretch with your marketing.  Let it be as unique as you
are and then smile all the way to the bank.

Catherine Franz, business coach.  Previously a real
estate agent and exec with National Association of Realtors.
Additional articles and ideas about marketing to attract business: 
http://www.abundancecenter.com
Blog: http://abundance.blogs.com

Initiate Your Web site Promotion with cost efficient, affordable ... Promotion World (press release), CA - 2 hours ago www.nicheforseo.com is a professional Search engine marketing and search engine optimization company established in India. We the founders of this company ...

Bebo Launches Tools, Contest For Developers InformationWeek, NY - Nov 12, 2008 They will win prizes from Sun Microsystems, as well as on-site promotion through Bebo. "Bebo's Open Application Platform has allowed developers of all sizes ...

Sun, Joyent offer free Web hosting to Bebo developers Computerworld, MA - Nov 13, 2008 Winners will be announced at a Bebo developer event early in 2009. Prizes will be offered by Sun and winners also receive on-site promotion on Bebo.

Sun, Joyant Offer Free Bebo Hosting Web Host Industry Review - Nov 12, 2008 ... where developers can compete to win one of many prizes offered by Sun, as well as the opportunity to receive some on-site promotion on Bebo. ...

iHOUSE Web Solutions Answers the Question of Whether to Require ... PR Web (press release), WA - Nov 12, 2008 Through continued, successful designs of user-friendly real estate agent websites and other products for real estate web site promotion, the company has ...

New Jersey Chamber of Commerce Announces New Auto Insurance ... MarketWatch - Oct 28, 2008 ... benefit to member companies through a number of cooperative efforts including direct mail, web site promotion, worksite enrollment, and Chamber events. ...

Get Original Articles Written WebWire (press release), GA - Nov 12, 2008 The most common uses for articles include submissions to article directories, this is done for site promotion and backlinks. Articles are also used for ...

SEO : Getting Great Organic Rankings Promotion World (press release), CA - Nov 7, 2008 Selecting right effective keyword for search engine optimization and web site promotion is key. Automatic generate, suggestion and analyze the most top ...

High Point Auto Insurance Offers New Jersey Chamber Members Discount Insurance Journal, CA - Oct 29, 2008 Chamber President Joan Verplanck said Chamber and High Point will market this new benefit to member companies through direct mail, web site promotion, ...

AOL’s Bebo improve application development platform Social Media Portal, UK - Nov 13, 2008 Prizes include on-site promotion by Bebo as well as unnamed prizes from sponsor Sun Microsystem – with the winner being announced at a Bebo DevApp event in ...