 |
What's in a Name?
Behind every good web page are codes only the search engines read. These codes help the search engines match your page with requests from their searchers.
There are two types of codes - or "meta tags" - that you care about. One is keywords and the other is the description.
Keywords are words and phrases associated with your site. If you're selling a book on how to housebreak your dog, for example, your keywords might include "puppy, housebreaking, house break, paper train, dogs, puppies" and others.
There are several rules of thumb you want to follow when working with keywords:
1. List the words in the order of importance. Some search engines only take the first 10 words; others the first 50 words, etc. You can't have too many keywords, but it is important to list them in order.
2. Use multiple spellings of the word if searchers are likely to use different forms. For example, puppy is different from puppies in the eyes of a search engine. Likewise, housebreak and house break are different.
3. Use the plural. If someone looks for "dog" it will be found in the word "dogs." On the other hand, if they look for "dogs" it will not be found in "dog." Be safe - use plurals.
4. Use lower case letters. With only 1 or 2 exceptions search engines ignore capitalization. So if someone looks for "Dogs" they will find "dogs." On the other hand, if they look for "dogs" they may or may not find "Dogs" since the search engine might consider it a proper name.
5. Use the language of your customers. If you're a professional you might search for "canines" but most customers are more likely to look for "dog." So while you can include the more technical term, do so last in the list.
Your description is the other meta tag you want to write. Your description is what shows in the results of the search engine. It's generally 2-3 lines long.
What happens if you don't include a description? Often the search engine will make up its own description - taking the first several lines of your web page or the first few lines of code. Neither option is as attractive as the description you will write.
Remember that the purpose of the description is to make the site sound so attractive to your target audience that they want to click on your link in the search engine. So your best benefits and reasons why they want to visit your site should be in the description.
Finally, to really help the search engines find your site, use a descriptive title on each page. The title is what shows in the top bar of your browser. It's what is listed in Favorites when someone sets a favorite or bookmarks your site. So you want the title to tell people what they will find when they visit the page.
For every page in your site, you should have a unique title, keywords for that specific page, and a traffic-pulling description. Yes, it is time-consuming to do that, but it's worth the effort. You'll be more likely to lead searchers to your page when they can see what they want in your title, your keywords or your description. Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com
MORE RESOURCES:
Digg freezes manual story submissions as user anger mounts - VentureBeat
Web Marketing Course 2010 - Tom Wilt News |
Web Marketing Course 2010Tom Wilt NewsWeb Site Promotion – 5000 Guaranteed Hits! Resellers Earn per sale! … Huge Seller! Posted by on Sep 8 2010. Filed under Technology. ...and more » |
Prepare to spend time to make money online - Columbia Daily Tribune
Province Electric Plugs In to ScreenScape Community for Content Sharing and On ... - PR Web (press release)
Back to School with Wink Bingo - Online Bingo Club
Stark Logic marks exclusive contract with US Direct Protect - TREND
New website serves music fans and local bands alike - The Sacramento Press
Town Planner - PlanningResource (subscription) |
Town PlannerPlanningResource (subscription)Additional duties also include site promotion, researching regional plans and policy representations. The Consultancy is also looking for the successful ...and more » |
UK billionaire offers $1m for streaking in front of Obama - Times of India
SEO Software Submitter V2.0 Launched - SBWire (press release)
Google News
|
|
|
|
RELATED ARTICLES
So You Have A New Website But The Phone Isnt Ringing Off The Hook?
So you have a new website but the phone isn't ringing off the hook? Were you expecting an overnight success with your website?Having a website professionally designed ensures you have a good looking site that is optimised for the search engines. This article is not about web design or search engine optimisation but outlines some suggestions that you, the site owner, can take to help boost genuine visitors to your site once it has been professionally designed.
Keeping Focused: Marketing Your Site During a Tough Tourist Economy
In the current competitive climate, tourism-dependant businesses in Coastal Maine are looking for every possible edge to set themselves above their competition. The internet has quickly become the ubiquitous marketing venue for tourism and travel, and our local businesses have jumped into this venue with both feet forward.
Your Website on My Forehead
People are so focused on promoting their websites on the web these days that many are overlooking the original marketing medium-the offline world! Many tried and true methods of advertising exist for brick and mortar businesses that could just as easily be applied to online businesses. These methods have been developed over hundreds if not thousands of years-what cavemen used to sell I have no idea-but the point is still valid.
Marketing Your Website
Market my website? Why should I have to spend time and money marketing my website? It's supposed to be marketing my business!!!That's how so many business owners feel, they spend a bit of money on their website design and then sit, doing nothing, waiting in vain for it to start paying dividends and bringing in the customers.It's very simple really, nobody is going to come to your new site if they don't know about it - if they don't see mention of it, a link to it or aren't recommended it.
Youve Got A New Website, But How Do You Get Folks to Look At It?
I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, while the appearance was pleasing, there wasn't really much there.
Increase Traffic to Your Website Free
When I first began attempting to make money on the internet, I fell into the trap of advertising my website with "get rich quick" promoters and products, thinking I'd get my
money back immediately with their allegedly wonderful
services. After wasting hundreds of dollars on marketing, I decided to take another route: I tried pay-per-click search
engines and other conventional-but-expensive means of generating traffic.
Rich Media - Exploring New Territory
Until recently, audio, video, Flash, and static graphics were all independent components used as enhancements to text based messages on the Internet. We're now seeing technological breakthroughs that allow us to combine these various elements into exciting web-based presentations that not only simulate our television experience but also take us to a whole new level of user interactivity.
Google Pagerank - Microsoft Business Solutions Great Plains Certified Master Point of View
Google is the most popular internet search engine and even if we have to admit the popularity of such tools as yahoo, msn and altavista - google is the leader nowadays. If you would like to trick google - the answer is - it is virtually impossible, however it is possible to get high rank on yahoo or altavista.
Promote Your Website Using Newsgroups
At present there are over 3.3 billion pages indexed by Google,
and that definitely does not cover the entire Internet.
Make Your Web Site Work More So You Can Work Less
Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you're like many entrepreneurs I speak with, you probably don't.All over the world, small business owners are spending thousands of dollars on building and maintaining web sites without being able to answer one big question: What do you want your web site to do?Creating a web site without a marketing strategy can be an expensive and time-consuming mistake.
Website Promotion: 10 Nitty-Gritty Tactics To Increase Your Orders
If you master these nitty-gritty website promotion
tactics, you'll be able to increase orders at your
website:1. Express the same views as your target audience.
Sales Marketing: 10 Proven Secrets To Market Your Website Offline
Some Internet marketing experts have claimed that
the best way to market online is to market offline!What does that mean?Below are a few amazing sales marketing ways to market your website Offline, for online success:1. Have a bumper sticker printed up with your web
site address and other business information.
Generating Traffic to Your Web Site
When promoting any product or service every hit
to your website counts.So assuming your site converts a percentage of visitors
to sales, the more traffic, the more sales you make!I have read a number of articles lately on how to write
good ad or sales copy and optimising websites.
10 Highly Effective Ways to Increase Website Traffic and Promote Your Website for Free
There are many ways to promote your website for free online. Here are 10 highly effective strategies you can use right now.
Whats The First Thing Your Prospects See When They Visit Your Website?
I just reviewed a new website and I'm in shock. Or, maybe, I'm just depressed about my failure to convince people to do what I tell them so they can make money.
The Importance of Page Content
The Importance of Page ContentThe content of a page is probably the most important consideration when building traffic to your web site. Other techniques do gain more traffic but page content and content of your web site in general is most important when producing a good quality site that will naturally build traffic.
Competition Freebies and Sponsorship For Free Advertising and Link Popularity
How many competitions are there running on the net at this time? 1000 maybe? Nah, 100,000 is more than likely and when they pass their closing date there will be just as many to take their place.So, why are companies so desperate to give away free stuff just for answering a question or two? I'll tell you why.
1 Seldom Discussed Method Of Web Promotion
So you've made the perfect web site (in your eyes at least) and that all-important traffic is out there just waiting to visit you. You've done your research and followed the usual methods for making people aware about it, and you're now sat there twiddling your thumbs, regularly checking your traffic analysis tracker in case you get a sudden surge of visitors.
What Can You Do To Beat Your Competition?
In many cases when you start a new website you are really starting at the bottom of the barrel.Your competition probably has more money than you, they certainly have better rankings and more repeat visitors.
The Link Swapping Trap
If you want to make money on the web, you must get trafficto your website. If you want to get traffic to your website,you must have a high rank in google's search results.
|
