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Whats The First Thing Your Prospects See When They Visit Your Website?
I just reviewed a new website and I'm in shock. Or, maybe, I'm just depressed about my failure to convince people to do what I tell them so they can make money.
I'm not talking about complicated marketing strategies. Most websites, marketing and the like, fail on the basic stuff.
For example, this webmaster wants to sell products. He wants to make money online. He's got a bunch of good products at great prices. I know this because he told me. No one else knows this after visiting his website. He's kept it a secret.
Let's go back to the basics and see if your website passes these simple tests ...
What is the purpose of your website? If your immediate answer is anything other than "to make sales," I hope you don't own a business website. Otherwise, let me pound this into your brain:
You are in business to make sales. That's where the money comes from.
When people visit your main page, what's the first thing they see? If all I see is a nice long message about what a great guy you are (who cares?) and how you want to run a good business (I hope so or you should not be in business) and if I have any questions, I can send you an email (I knew that anyway) and how you look forward to doing business with me (of course you do, that's why you have this website), what's the point?
I came to your website in response to an ad or a referral so I'm looking to buy something. Why are you wasting my time? I want you to sell me the product. Take my money.
Pick any large retailer that does big business on the Internet. What's on the front of their website? Pictures of stuff to buy. Links to buy more stuff. They want your money. They are relentlessly working to get it.
Go to my website for "Mining Gold" at: http://www.ipcgold.com/ad/100/CD3839 and read the first thing you see.
You can't miss it. I made it large - bold - and incredibly obvious. I make you an offer to invite you to do business with me. I lay out all the information in a carefully ordered flow.
No wasted words. No extraneous links. No stories about my family vacation. No comments on the World Cup. This is a site for business.
I'll have well over 200,000 unique visitors this month and I want to capture their attention immediately.
Recent stats show the average time spent viewing a web page was 52 seconds. But, how long do you spend viewing a web page when you either get bored or can't quickly find what you want?
You've taken your own small business idea and put it up on the web to make money. Don't be afraid to let people know you are running a business and don't be afraid to ask for their money.
If you can only remember one thing from this message, remember this:
If you're going to spend money to promote your website, you'd better make sure people know what to do when they arrive.
Yours in success,
Shawn M. Casey
Internet Millionaire Shawn Casey's "Mining Gold On the Internet" is one of the best selling Internet books with over 85,000 copies sold. In "Mining Gold", Shawn reveals the same step-by-step strategies he uses to create millions in Internet sales => http://www.ipcgold.com/ad/100/CD3839 Benefit from Shawn's 7 years of Internet experience and learn from someone who has actually made millions online.
MORE RESOURCES:
Establishing your Online Presence: Build It, Promote It, Maintain ... - MarketWatch
Meet the Tweets - The Patriot-News - PennLive.com
Meet the TweetsThe Patriot-News - PennLive.com, PA - Aug 27, 2008... and 70 percent socialization, with most shop talk (about site promotion, hosting or other related Web issues) happening in the early part of the night. ... |
Top 7 Website Promotion Tips That Can Sky-rocket Your Online Business - Corsavoo.com
RECIPROCAL LINK EXCHANGE - SkyNewswire.com (press release)
RECIPROCAL LINK EXCHANGESkyNewswire.com (press release), Netherlands - Aug 25, 2008Reciprocal link exchange programs are one of the most fantastic and effective forms of web site promotion, because one good reciprocal link exchange program ... |
Mack faces 12 federal wire fraud counts - Durham Herald Sun
Mack faces 12 federal wire fraud countsDurham Herald Sun, NC - Aug 24, 2008That's the house federal officials said he gave away during his Web site promotion. Mack said in the affidavit he expected he would buy 15 foreclosed ... |
Web Site Traffic Promotion - A How To Guide For Website Promotion - Corsavoo.com
The Closer: Reviving the lost game of skully - New York Daily News
Omniture and the happy world of web analytics - MyCustomer.com
Dotster Provides Expert Recommendations That SMBs Must Consider ... - HostReview.com (press release)
Search Engine Optimization Company - PR-Inside.com (Pressemitteilung)
Search Engine Optimization CompanyPR-Inside.com (Pressemitteilung), Austria - Aug 14, 2008Quality web site promotion services and search engine optimization with DESSS Houston Search Engine Optimization team can generate better return on your ... |
Site-Promotion - Google News
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